Here are some beneficial reasons why a web site can be good for your business.
1. Cost Effective Advertising:
Using the web for advertising is especially attractive for small businesses where the prohibitively high cost of other forms of advertising is often out of reach.
2. Information Dissemination:
Your site can also be used as a means of generating a mailing list that can be used to disseminate regular information either via e-mail marketing or traditional mail.
3. Efficient Customer Support:
A web site can help your customer support by reducing redundant questions by having a frequently-asked-questions section where the answers to the most common customer questions can be posted.
4. Customer Feedback:
Another possible benefit is the inclusion of an interactive section where customers and potential customers can complete online surveys.
Smaller companies have the advantage to quickly market their product and listen to customer response leveraging and modifying products.