— Robert Erickson
Measure, Learn and Take Action
After years in the creative field as a graphic designer I found myself in a unique situation to acquire and develop my skills from opportunities that came my way throughout my career.
I received my education at the Minneapolis College of Art and Design and Kansas City Art Institute which is where I developed
my design skills in the early years.
I took those skills and moved into web designing while learning to hand-code so as not to depend on a web application.
From those experiences I further developed my skills.
I changed my compass direction because of the ever-changing technology over the last seven years to develop skills in search engine optimization
, pay per click campaigns
and search engine marketing
Search Engine Marketing is the most important for leveraging a position in your market on the internet. Even though the playing field has been leveled you are still competing with millions of pages out there and still could be lost in the shuffle.
Search Engine Marketing is important. With careful planning, patience and a long – term approach your small business will increase your profit. We want organizations to make the best use of current technologies.
Many organizations think that the process is complete once a site is launched. They don't realize that the Web site needs to be promoted much like any other product or service.
Inbound links (and in the future other references to your Web site, company, or products on the Web) are the primary voting mechanism that search engines use to tell them which are the most important sites related to a particular search query.
Search engine marketing is, in my mind, the most cost-effective form of marketing. Where else can you position yourself in a place where people are actively searching for your products and services?
This type of “pull” marketing strategy is great because it’s noninvasive and is highly relevant for the user, as opposed to radio or television advertising. It’s been my experience that organic search engine optimization delivers even more value in that you’re not paying for each and every click and not having to compete on a daily basis with the bidding whims of others in your Industry.
(By Mark Jackson Jun 19, 2007)