Search Engine Optimization is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. SEO isn't just about "engines."
It's about making your site better for people too. The information that the operators of the search engines release, combined with the results of research into why certain pages are at the top of the list of results of certain searches, help us in our process.
Using this information, we can make a reasonable determination of what techniques can be used to enhance a web site's visibility and effectiveness in the search engines. Through an analysis of your existing or proposed web site, we can recommend and implement changes that can dramatically improve your site's chances of being found.
What is Search Optimization
You have to be changing your site weekly to take advantage of the ever changing search engine algorithms and the ever changing technology.
Our goal is to keep you moving forward step by step to improve your branding.
I would like to emphasize one aspect here. Search engine optimization is not a one-time affair, but is definitely an on-going one as the search engines keep evolving their procedures along with their algorithms.
So in order to stay at the top continuously, it becomes imperative that every business revises their keywords, phrases and site content monthly for their business.
Common deliverables in SEO folders includes:
• Keyword Content Research & Analysis
• Competitive Analysis
• Site Structure Analysis
• Content Analysis
• Recommendations for Titles/Descriptions/Content Edits/Internal Linking, etc.
• External Link Strategy
• Social Marketing
• Red’s Monthly Reporting – If you have a question we are there to answer them.
→ SEO's return on investment will continue to rise long after PPC has peaked.
In late September of 2013, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the user query rather than simply trying to match instances of words in its web index.(Search Engine Land by Nathan Safran)