Sometime you cannot afford to—or basically do not want to—wait. Pay-per-click search engines allow you to be listed, quickly at the top, if you have searched keywords and phrase used in your industry then maybe you’ll move to the top if you text display ads are getting the right attention to generate the traffic:
Gather feeback quickly so you can responsed to making changes in your campaign.
Testing A and B text display ads in a short period of time.
Creating additional Ad groups that can focus your ads and keywords by targeting regions.
Always changing and testing and observing the keywords and ads to ultimately increase relevant traffic.
Always on the lookout to pruning your keywords and ads to remove none performing words or ads.
Three key elements to improving your ranks is “Relevant keywords, Relevant Landing page and Relevant Ads.
To set it up your Adwords account and let it go is a waste of your time and money.
1. Keyword Research and Analysis
2. Creation of Ads
3. Developing Landing Pages
4. Setting up your Adword account
5. Analytics, Measurement and Tracking
6. Creating and Launching Campaign
7. Monitoring Campaign and Ad groups
8. Campaign and Ad Groups Assessment
Insights on the Adword Autions
One mistake people make is to simply import several hundred keywords. This actually hurts the campaign because the quality scores are low and this results in the ads not being shown as much and also causing a much higher CPC (cost per click). Use just a few similar keywords per ad group. if they are related to the content on the destination URL it will create a high quality score. This means your ad will be shown more and the cost will actually decrease as well.(SEO Tribune )
A common PPC misconception is to assume that you don't need to spend money bidding on your brand name, because chances are you already rank number one for your brand organically. Don't make this mistake.
Even if it's true that you rank number one, not everyone clicks on organic listings. But more importantly, the new trademark policies won't prevent your competitors from bidding on your brand name. I've often seen competitive PPC ads on brand terms featuring an exclusive, bargain deal -- likely designed to steal the brand's customers!
While you can't prevent your competitors from bidding on your brand, you can make sure your ad is there to take up a spot on the search engine results page. Also, you'll almost always get a great quality score for brand terms (it should be 10 out of 10), and your competitors won't -- so you'll probably rank ahead of them anyway.(By Melissa Mackey Apr 19, 2011)