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It is essential to define the purpose of the website as one of the first steps in the planning process.
We know from experience that successful web sites must deliver effective communication, and meeting customer requests, and with simplified navigation for those complex sites.
The first step on this journey is having a purpose statement, it should show focus based on what the website will accomplish and what the users will get from it.
Clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed.
The client must provide relevant content because "Content is King" on the internet.