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Measure, Learn and Take Action

Rob Erickson Design or RED was created out of a need to serve a small but important group of business owners, start-up companies and small businesses. I bring to the table a hands-on approach and a listening ear to forges a strong partnership and with industry experience in growing businesses.

RED is a search engine marketing consultant which laid its foundation on specializing in search engine optimization, web analytics, price-per click and using social media tactical in each industry.

First step on this journey is having a business objective, show focus based on what the website will accomplish lead generation, branding, e-commerce, information.

RED - Rob Erickson Design : Measure : Learn : Take Action

Its a big mistake to think building a website without marketing will increase the traffic.
If you are not optimizing your site, using keywords in your content and utilizing social media to create hype you are throwing your hard earned money away.

You have to be changing your site weekly to take advantage of the ever changing search engine algorithms and the ever changing technology. Our goal is to keep you moving forward step by step to improve your branding.

SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. SEO is a branch of marketing, but yet it is unique in its own way and beyond marketing when it comes to technical aspects.

SEO also has many other objectives and long-term effects and benefits (e.g., rankings, traffic) for the site being optimized.

→ "SEO at its core will never be dead. All of the on-site needs of yesteryear will remain important in the future. All of the newer processes of creating informational, enticing, and insightful content for link building and social digestion are still the hot topic now and will be heading into the future."
(By Josh McCoy Oct 14, 2013)